Privacy Policy

Effective Date: May 4, 2026

1. Introduction and Scope

BrandUp Tech, Inc. (“we,” “us,” or “our”) operates as a specialized agency focusing on Technical Stewardship and Answer Engine Optimization (AEO). This Privacy Policy describes how we collect, use, and protect your information when you visit BrandUpTech.com, blog.BrandUpTech.com, or engage with our marketing and lead generation content.

2. 10DLC and A2P SMS Compliance

In accordance with mobile carrier requirements for Application-to-Person (A2P) messaging, we maintain strict standards for SMS communication:

  • Explicit Opt-In: By providing your mobile phone number through our website forms, you are providing express written consent to receive recurring automated marketing and informational text messages.
  • Privacy of Mobile Data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
  • Data Exclusion: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • Opt-Out Protocol: You may opt-out of SMS communications at any time by replying “STOP” to any message.

3. Indiana-Specific Privacy Disclosures

As an Indiana-based corporation, we comply with the Indiana Consumer Data Protection Act (ICDPA) and the Indiana Disclosure of Security Breach Act (IC 24-4.9):

  • Data Minimization: We only collect personal data that is adequate, relevant, and reasonably necessary for marketing and lead generation.
  • Security Breach Notification: In the event of a data breach involving unencrypted personal information, we will notify affected Indiana residents in the most expedient time possible and without unreasonable delay, as required by state law.
  • Consumer Rights: Indiana residents have the right to confirm whether we are processing their personal data, to correct inaccuracies, and to request the deletion of personal data provided by the consumer.

4. Robust Cookie and Tracking Policy

Upon your first visit to our site, you will be presented with a Cookie Consent Banner. We use cookies to enhance user experience and measure lead-generation effectiveness:

  • Essential Cookies: Required for the site to function properly (e.g., security and site navigation).
  • Analytical/Performance Cookies: Used to track visitor behavior and engagement with our technical articles and AEO hubs.
  • Marketing/Targeting Cookies: These help us understand which services interest you so we can provide more relevant marketing content.
  • Control: You can choose to accept or decline non-essential cookies via our consent banner.

5. Information Use and Sharing

  • Lead Capture: Information is used solely to respond to inquiries regarding our concierge services.
  • No Third-Party Sales: We do not sell, rent, or lease our lead lists or user data to third-party marketers.
  • Trusted Processors: Data is shared only with service providers required to maintain our digital platforms and communication pipelines.

6. User Rights and Deletion

You have the right to request access to or total deletion of your personal information collected via our marketing sites. Once a client begins the formal onboarding process, a more detailed Service Privacy Policy will be provided regarding specific technical data processing and professional tools.

7. Contact Us

For questions regarding this policy or to exercise your privacy rights:
BrandUp Tech, Inc.
info+privacy@BrandUpTech.com
Indianapolis, IN USA
(442) 233-6863